There are a lot of things you can call Giorgia Villa: Italian gymnast, newly minted Olympic silver medalist, and probably the world’s most famous cheese ambassador.
Together with her five teammates in Paris on Tuesday, the 21-year-old secured Italy’s first Olympic medal in gymnastics in nearly a century during the women’s all-around artistic final, which Team USA won. But beyond her athletic accomplishment, it’s her unusual sponsorship deal that the internet is gushing over.
Villa began working with Parmigiano Reggiano—the official consortium of authentic parmesan cheese producers—in 2021, according to an announcement by Italian marketing agency Impresa e Sport, which hailed the partnership as “confirming how the combination of Parmigiano Reggiano and the…